BORNTOSTANDOUT
Drunk Lovers
Smells like the best-smelling person in the room
from $10.00
- vibe
- sexy; blended; vibrant
- intensity
- Bold
- season
- Year-Round
behind the scent
One of our best-sellers since we opened. People always come back for more!
on the shelf
Dark & Moody
Smoke, spice, woods and a little trouble. For when pretty isn’t quite enough.
Zernell Gillie
Hip-Hop
Smells like effortlessly cool boozy berries
from $12.00
- vibe
- vibrant; distinct; warm
- intensity
- Bold
- season
- Year-Round
behind the scent
Built to capture 1990s hip-hop specifically; from East Coast pioneers like A Tribe Called Quest and Wu-Tang Clan to Dr. Dre's West Coast sound. Released to coincide with hip-hop's 50th anniversary, and described by Gillie as embodying the genre's "rebellious and energetic spirit."
Liis
Bo
Smells like coastal woods and soft smoke
from $9.00
- vibe
- bohemian; relaxed; dry
- intensity
- Soft
- season
- Fall; Winter
behind the scent
The house's award-winning bestseller, named for a real hidden artist enclave on the Northern California coast near Point Reyes, where residents used to remove road signs to preserve the town's seclusion.
Zernell Gillie
Jazz
Smells like how a saxaphone sounds
from $12.00
- vibe
- boozy; sultry; vintage
- intensity
- Bold
- season
- Year-Round
behind the scent
Built to embody the soulful, free-spirited essence of jazz music; it is boozy and tobacco-forward without tipping into anything harsh.
Peosym
Lost Wonderer
Smells like spiced honey and warm skin
from $8.00
- vibe
- homey; vivid; warm
- intensity
- Medium
- season
- Winter; Fall
behind the scent
PEOSYM's very first release, created as a tribute to Purvi Joshi's mother after her sudden passing. Joshi has spoken about how starting the brand became a way of processing that grief.
Fleurit
Saint Fumée
Smells like incense and myrrh in a haze of ambroxan
from $15.00
- vibe
- smoky; sultry; magnetic
- intensity
- Medium
- season
- Winter; Fall
behind the scent
Created by perfumer Xavier Blaizot originally for himself; King discovered it and knew immediately it was the missing piece for the collection. Built to evoke the specific feeling of walking into a Parisian nightclub (Hotel Costes) and having the whole room shift.
Fleurit
Fleurs de Tabac
Smells like an Old-Fashioned
from $15.00
- vibe
- sweet; suede; luxurious
- intensity
- Bold
- season
- Winter; Fall
behind the scent
Set in Sutton Place, evoking a vanished era of old-New-York glamour...someone always at the piano, drinks poured, people dressed up.
27 87
Genetic Bliss
Smells like a second skin of clean woods and musk
from $11.00
- vibe
- molecular; dry; confident
- intensity
- Medium
- season
- Year-Round
behind the scent
Highly projecting, but you may go nose-blind to it!
BORNTOSTANDOUT
Drunk Saffron
Smells like vanilla cognac in a silver flask
from $10.00
- vibe
- luxurious; complex; gourmand
- intensity
- Medium
- season
- Year-Round
behind the scent
Has a blurry texture that is hard to describe.
Discothèque
HEATHENS, COWBOYS AND THE SANTA ANA WINDS
Smells like desert tea time
from $8.00
- vibe
- spicy; green; sun-warmed
- intensity
- Medium
- season
- Fall; Summer
behind the scent
If cowboys gathered for afternoon tea.
Discothèque
CALL FOR A GOOD TIME
Smells like candied florals and polaroid pictures
From
$8.00
Floral
Discothèque
CALL FOR A GOOD TIME
Smells like candied florals and polaroid pictures
from $8.00
- vibe
- bright; effervescent; flirtatious
- intensity
- Bold
- season
- Winter; Spring; Summer
behind the scent
We ALWAYS show this one to fruity-floral lovers.
BORNTOSTANDOUT
Black Guava
Smells like a dark, twisted guava candy
from $10.00
- vibe
- full-bodied; sweet; fruity
- intensity
- Loud
- season
- Summer; Fall
behind the scent
A very complicated guava.
Fugazzi
Workaholic Extrait
Smells like addictive coffee, toasty musk, and a touch of floral
From
$8.00
Spicy
Fugazzi
Workaholic Extrait
Smells like addictive coffee, toasty musk, and a touch of floral
from $8.00
- vibe
- spicy; confident; rich
- intensity
- Bold
- season
- Winter; Fall
behind the scent
Inspired by "the hectic, vibrant thrill of the concrete jungle," genuinely built around a burnt coffee note rather than a typical gourmand sweetness. It's toasty!
D'Orsay
Tonka Hysteria
Smells like the chicest person you know
from $9.00
- vibe
- deep; warm; addictive
- intensity
- Loud
- season
- Winter; Fall
behind the scent
S-E-X-Y!
Peosym
Horn OK Please
Smells like boozy, woody coziness
from $8.00
- vibe
- spicy; extroverted; balsamic
- intensity
- Soft
- season
- Year-Round
behind the scent
Named for the phrase painted on the backs of Indian trucks, instructing drivers behind to honk before overtaking. Founder Purvi Joshi built the whole concept around her husband teaching her to navigate Indian highways: "find the right opportunity, honk, and accelerate." Created with perfumer Florian Gallo.
Discothèque
LOLA AT COAT CHECK
Smells like an autumn night out in NYC
from $8.00
- vibe
- creamy; woody; flirtatious
- intensity
- Medium
- season
- Winter; Fall
behind the scent
Warm and spicy but extremely blended, so smooth!
Peosym
Gullal
Smells like damp soil and dancing bodies
from $8.00
- vibe
- alive; festive; salted
- intensity
- Soft
- season
- Year-Round
behind the scent
Built around the Holi legend of Radha and Krishna. Young Krishna, self-conscious about his darker complexion next to Radha's, is smeared with the same colored powder by his mother, who tells him "now you are both the same." Grapefruit and pink pepper open into fennel and orris (echoing...
Zernell Gillie
Disco
Smells like amber, myrrh, and a mirror ball
from $12.00
- vibe
- prismatic; aromatic; complex
- intensity
- Bold
- season
- Year-Round
behind the scent
Built as a tribute to the intoxicating spirit of disco itself; Disco includes a sparkling tea accord in the opening, paired with a base Gillie describes as "warm and sexy."
d'Annam
Tokyo Nights
Smells like plum wine under neon lights
from $8.00
- vibe
- boozy; smoky; night-cloaked
- intensity
- Medium
- season
- Year-Round
behind the scent
Perfect for those just getting into smoky scents!
Björk and Berries
White Forest
Smells like wintery cabin memories
from $9.00
- vibe
- invigorating; verdant; lively
- intensity
- Medium
- season
- Spring; Year-Round
behind the scent
If you love Bal d'Afrique, you'll love this!
BORNTOSTANDOUT
Purple Stain
Smells like deep sweetness and a grand entrance
from $10.00
- vibe
- piquant; boozy; deep
- intensity
- Loud
- season
- Winter; Fall
behind the scent
Grape candy, 21+.
27 87
Rule of 72
Smells like ambition dressed in leather
from $11.00
- vibe
- resinous; commanding; bitter
- intensity
- Loud
- season
- Fall; Winter
behind the scent
Every leather-lover must try! This one is intense.
Fugazzi
Sugardaddy Extrait
Smells like fresh yet intriguing spice
from $8.00
- vibe
- flirty; spiced; addictive
- intensity
- Bold
- season
- Fall; Summer
behind the scent
Inspired, per founder Bram Niessink's own tongue-in-cheek story, by catching a whiff of someone at a Hollywood party wearing "success" instead of the usual designer trail.
Baruti
Berlin im Winter
Smells like a trench coat buttoned up to the top
from $7.00
- vibe
- dominating; rich; boozy
- intensity
- Bold
- season
- Fall; Winter
behind the scent
We show this to people who ask for "your deepest leather scent."
